New York-based creative shop Admerasia has won Omnicom’s “3 in 5” PSA contest, creating a public service campaign centered on the Asian American and Pacific Islander community’s shared feelings of underrepresentation in advertising and media.
Dubbed “Invisible,” the PSA campaign is aimed at changing the fact that three out of five Asian Americans—a community of roughly 19 million people—don’t feel seen or heard in U.S. advertising. “When we are indivisible, we can be visible,” the 30-second video’s narrator concludes, inviting viewers to “tell better stories.”
As the winning campaign, “Invisible” will be run by more than 35 national media partners who agreed to donate ad space for the campaign, including the Washington Post, Verizon Media, Buzzfeed and Meredith. The PSA will be distributed across various media throughout the month of May, which is also recognized as AAPI Heritage Month.