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Agencies

New ad agencies are opening rapidly—inside the trend and how they can survive

Multiple executives are opening new agencies and divisions, including former McCann Worldgroup executive Suzanne Powers (left); ad veteran Jon Bond and DiGennaro Communications Founder and CEO Samantha DiGennaro (top); and (right) Karan Dang, Walmart’s former head of brand creative, and Shruti Dang, former senior product designer for software company BlackLine. (Powers Creative, DiGennaro Communications, Dang)
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By:
Lindsay Rittenhouse
April 17, 2024 09:00 AM

It’s never been easier to open an ad agency—and record numbers of people lately are doing just that.

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