New ad agencies are opening rapidly—inside the trend and how they can survive
Multiple executives are opening new agencies and divisions, including former McCann Worldgroup executive Suzanne Powers (left); ad veteran Jon Bond and DiGennaro Communications Founder and CEO Samantha DiGennaro (top); and (right) Karan Dang, Walmart’s former head of brand creative, and Shruti Dang, former senior product designer for software company BlackLine. (Powers Creative, DiGennaro Communications, Dang)
The U.S. ad business lost jobs in May for the sixth month in a row. The overall economy added 139,000 jobs, showing modest but relatively steady growth despite worries about tariffs, inflation and recession.