NBA Entertainment, the marketing and production arm of the National Basketball Association, has hired Horizon Sports & Experiences (HS&E) on a one-year basis to offer consulting services on growing the sport’s fan base and global footprint.
This is the first new client for HS&E since launching in November. HS&E is co-led by former Turner Broadcasting president David Levy and former Momentum Worldwide Chairman-CEO Chris Weil.
The company’s relationship with NBA Entertainment will be broad and include the metaverse, according to Levy. He has worked with the NBA for 35 years during his time in the media industry, especially as the president of Turner Broadcasting (TNT broadcasts NBA games).
“We're going to explore how we add more value to their partners and their sponsorships, their league sponsors,” Levy said. HS&E and the NBA will explore opportunities in the metaverse and how they could get fans “closer to the game,” he said.