OMD adds two Publicis execs, Chief Investment Officer Kelly Metz set to depart

Two Publicis executives are joining Omnicom Media Group agency OMD in what has become a game of agency musical chairs between Publicis Groupe and Omnicom Group. Kim Einan will join OMD as chief strategy officer, the same title she held at Starcom. Dan Rolli will serve as OMD’s chief investment officer, coming from Publicis’ Zenith, where he was executive VP, head of partnerships. These hires come after OMG’s chief investment officer, Geoff Calabrese, departed the holding company media network to join Publicis as chief commercial officer. Agency Review Tracker Stay up to date with the latest account reviews Click here Rolli will succeed Kelly Metz, OMD’s current chief investment officer, who is leaving OMG, according to an agency spokesperson. Metz has been with OMG since 2021 and was named OMD’s chief investment officer in 2023. Metz did not respond to requests for comment. Einan and Rolli will report to OMD U.S. CEO Chrissie Hanson. “Creating what’s next means delivering media solutions that transform our clients’ businesses …and that requires leaders who can anticipate change, expand the horizons of what media can achieve and drive measurable impact,” said Hanson in a statement. “Over the course of their individual careers, each of the new officers we are announcing today have repeatedly met that mandate.” Einan has held positions at Starcom for the past 25 years, working on accounts such as Disney and Kraft before ascending through strategy leadership positions. In addition to leading agency strategy at OMD, Einan will ensure clients are taking full advantage of the audience and cultural data provided by Omnicom’s intelligence system Omni. Einan will join OMD later this year. Tracking the latest Omnicom-IPG merger news and analysis Similarly, Rolli has spent nearly two decades at Publicis. During his tenure, Rolli led investment for accounts such as Walmart and Verizon, and in his most recent role, oversaw investment and client relationships across all of the agency’s clientele. Rolli will start in the position in the second quarter. In addition to the two Publicis snags, OMD will elevate Suzanne Irving to become the agency’s first president of integrated investment and client solutions. Irving will act between the strategy and investment teams, creating bespoke programs for clients based on OMD’s tech capabilities. Irving has held numerous investment positions at OMD over the past decade, working on accounts such as PepsiCo and State Farm. Prior to OMD, Irving spent seven years at Starcom. Irving’s appointment is effective immediately. These moves come with Omnicom’s potential acquisition of Interpublic Group of Cos. looming. Shareholders of both companies are set to vote on the deal on March 18. On Tuesday, Omnicom Chief Financial Officer Philip Angelastro told attendees at a Morgan Stanley conference that both ISS and Glass Lewis recommended votes in favor of the deal.

OMD adds two Publicis execs, Chief Investment Officer Kelly Metz set to depart

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