“We value the creative input of all agencies and believe great ideas can come from anywhere,” Pizza Hut Chief Marketing Officer Lindsay Morgan said in a statement. “Be it partnerships or quickly jumping into hot topics and social conversations, we know Mischief will continue our momentum as we aim to expand our fandom among younger audiences.”
Last year, Pizza Hut spent $244 million on U.S.-measured media, according to data by Vivvix, including paid social data from Pathmatics. Of that total, $62 million was spent on digital advertising including social work. Pizza Hut spent another $62 million on digital advertising in the first half of 2023.
The Yum Brands-owned restaurant has made a push in its social media and influencer advertising as of late.
In October, Pizza Hut launched a social campaign by RQ Agency, its lead influencer agency, that featured TikTok star Anna Sitar. TV ads for the campaign starring “Saturday Night Live” cast member Ego Nwodim were handled by GSD&M, Pizza Hut’s creative agency of record since 2018.
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