Publicis Groupe is doubling down on AI with a $326 million investment over the next three years and a proprietary tool it says will completely innovate its disciplines in creative, media, software, operations and insights. The agency holding company also said its organic revenue grew 6.3% in 2023, outpacing its October forecast.
Pubicis made it clear just how seriously it is taking AI by releasing an hour-long video featuring top executives—CEO Arthur Sadoun, Chief Strategy Officer Carla Serrano, Chief Solutions Officer Sam Levine Archer, Publicis Media CEO Dave Penski and Publicis Sapient CEO Nigel Vaz—introducing the new CoreAI tool to investors, clients and employees.
Sadoun said the creation of CoreAI moves Publicis from a platform to an “intelligent system company.” The AI tool combines Publicis’ proprietary data, including consumer data across 2.3 billion profiles of people globally and trillions of data points about content, media and business performance, and almost a petabyte of assets that exist on its current AI program Marcel, all combined with data and coding owned by Publicis Sapient.
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During the CoreAI video, Publicis executives claim that its innovations set it apart from other holding companies. “These capabilities we’ve built in-house provide us with the tools and assets to deliver AI faster and better,” Vaz said. “This is a level that most of our tech competitors can't match, and no holding companies are even in this conversation.”