Behind Publicis Groupe’s plan to acquire Brazilian influencer marketing agency BR Media Group

From left: Danilo Basso, co-founder of BR Media; Celso Ribeiro, co-founder and CEO of BR Media; and Gabriela Onofre, CEO of Publicis Groupe Brazil (Publicis Groupe)

Gillian Follett

February 18, 2025 05:52 PM

Publicis Groupe has entered into an agreement to acquire Brazilian influencer marketing agency BR Media Group to expand its growing influencer capabilities into Latin America, one of the agency holding company’s fastest-growing markets.

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