It seems "Rick and Morty" has infiltrated a new dimension: The agency world. Last week DDB FTW, which is a gaming and esports network launched out of DDB last November, announced on LinkedIn that it has hired Jerry Smith, Morty’s father and Rick’s son-in-law from the popular animated series, as its newest creative director. (And no, this isn’t another episode of interdimensional cable.)
“Jerry is a unique talent and when you see what he’s done, you can’t help but react,” Gavin Cheng, CEO of DDB FTW, told Ad Age when asked about the "hiring." He declined to comment further.
Jerry, who has an adversarial relationship with Rick on the Adult Swim series, is known for being the butt of many jokes on the show and is constantly searching for a job. In the series, he has worked at an ad agency known as Haas & Milan and is the creator of an ad campaign called "Hungry for Apples?"
The DDB FTW post includes an image of Jerry Smith's LinkedIn profile with a caption that reads: “To produce unexpected work, we need unexpected talent. Let us introduce our new Creative Director Jerry Smith who joined our global team today. Jerry is the creative behind a legendary campaign ‘Hungry For Apples?’ and brings years of interdimensional experience to the table. Welcome on board!”