
Shaquille O’Neal today is known as much for being an accomplished businessman as he is an NBA star, with investments in companies including Papa John’s, Auntie Anne’s Pretzels and more. Now, he’s expanding his empire with new Atlanta-based agency Majority, on which he’s partnered with creative vet Omid Farhang, who most recently served as CCO of Momentum Worldwide (McCann Worldgroup).