Arboleda moves from his post as creative director at Casanova McCann/LA, where his clients included Chevrolet, Nestle and the New York Lottery. The much-decorated creative originally hails from Colombia, where he worked at the country’s top creative shops including DDB and Mullen Lowe SSP3. He has earned more than 100 advertising awards and has been named top Creative Director in Latin America at the Art Directors Club.
Cunha, a Brazilian native, moves from his post as associate creative director at DDB Chicago, where he worked on Miller Lite. Prior to that, he served at Digitas North America/Chicago on the KitchenAid business, and in his home country, he worked at top agencies NBS/Dentsu Aegis Network and DM9DDB. He has won eight Cannes Lions, his last two at the festival this year, for Miller Lite.
“Doing advertising is easy, doing great advertising is quite difficult; Guiga and I opt for the hardest path,” Arboleda said in a statement. “We believe creativity is the beating heart of this industry and, as a Brazilian and Colombian team, we’re excited to lend a fresh perspective to the work.”
“Juan and I have a lot in common,” added Cunha. “Not only our Latino background but the hunger to create work that will help 180LA clients stand out and grow their business."
Publicis’ Fallon was named global creative agency of record for whiskey brand Monkey Shoulder. According to a statement by Fallon, the creative focus in 2021 will be to bring an “enhanced approach” to the brand's digital communications, engaging its broad audience of current and prospective customers. “The mandate, above all costs, is to avoid the temptation of defaulting to more mainstream behavior,” Fallon said in a statement. This is the first time Monkey Shoulder has had an American agency as global AOR, and Fallon was the only U.S. agency invited to pitch, according to a Fallon spokesman.
New York-based agency Terri & Sandy has been named agency of record for Pal Socks, a collectible sock brand that looks to inspire children to be more inclusive and accepting of people’s differences. The partnership marks the sock company’s first foray into marketing, as all growth thus far has been due to public relations, organic social and word-of-mouth.
Texas wine company Lost Draw Cellars has appointed Giant Noise as its public relations agency of record. The shop will work closely with the founders and winemakers at Lost Draw Cellars to position the company as a wine-industry leader “not only in Texas but throughout the country with local, regional, and national press placements,” according to a statement by Giant Noise.
See all the winners of Ad Age's 2021 Small Agency Awards here.
Publicis Sapient has brought on Arthur Filip as its first-ever chief growth officer. He joins the agency from HCL Technologies, where he served as exec VP, global head of sales transformation and marketing.
Grey Group has brought on Brandon Solis for the newly created position of exec creative director of social and connections. Most recently he worked at Silicon Valley agency Eleven.
Mental health advocacy group Made of Millions announced five new board advisors: Pamela Lasner, senior communications manager at Verizon Media; Simon Fenwick, executive VP, talent equity and inclusion at the 4A’s; Kay Nikiforova, head of mental health at queer-competent therapy platform Violet; Neha Chaudhary, psychiatrist and founder of Stanford’s lab for mental health innovation; and clinical psychologist Brittany Linton. Founded by Ready Set Rocket Founding Partner Aaron Harvey, who suffers from pure OCD, the organization’s campaigns often focus on mental health and agency life.
The Many has hired Yasmine Nozile as managing director, finance. Prior to taking on the newly created role, Nozile worked at Huge where she held various roles during her nearly five-year tenure, most recently as group VP, finance overseeing the Southeast region including the Atlanta and Washington, D.C. offices.
Contributing: I-Hsien Sherwood, Ann-Christine Diaz