Agencies

SodaStream is thirsting for a new U.S. creative agency

The 'Drowning Liberty' installation is displayed at Flatiron Plaza in New York, on Sept. 4. SodaStream, in partnership with Oceanic Society, unveiled it to highlight the global threat of single-use plastic. (Michael Nagle/Bloomberg)
MG
By:
Megan Graham
November 01, 2018 06:45 PM

Featured Stories

TV Upfront
What media buyers really thought of 2025 TV upfronts—winners, losers, celebrities and TV’s identity crisis

To gauge which TV upfronts week presenters stand out as haggling kicks off, Ad Age surveyed 13 media buyers on their top takeaways from the week.

PH
By:
Parker Herren
What media buyers really thought of 2025 TV upfronts—winners, losers, celebrities and TV’s identity crisis
Brand Marketing
20 brands catching Gen Z’s attention right now
EW
By:
Erika Wheless
20 brands catching Gen Z’s attention right now
Measurement
Measurement glossary—what marketers and agencies need to know
JN
By:
Jack Neff
Measurement glossary—what marketers and agencies need to know
AI
How Coke used an AI agent to target ads to 828,000 fast-food fans
AH
By:
Asa Hiken
How Coke used an AI agent to target ads to 828,000 fast-food fans