Subway, one of the nation’s largest restaurant chains, is conducting a review for its U.S. creative and paid media businesses, the chain confirmed.
“We have issued an RFP for our creative, advertising and paid media business in the U.S. as part of a regular business review,” Subway said in a statement to Ad Age.
Dentsu has been the incumbent on the account since late 2017 when the sandwich chain consolidated its account with an integrated team that included Carat for media. Dentsu, which is expected to defend the account, did not provide comment.
R3, which is said to be handling the review, could not immediately be reached for comment.
Subway spent $336 million on U.S. measured media in 2023 and $227 million through the first three quarters of 2024, according to MediaRadar.