T-Mobile has launched a review for part of its creative account, Ad Age has learned. The wireless provider issued a request for information to agencies focused on strategic brand positioning, sponsorship, radio, digital and Hispanic marketing for the U.S. The work under review is now held by Publicis Groupe and Saatchi & Saatchi, according to a company spokeswoman.
“Assessing and reviewing key partners is something we do regularly—it’s part of our normal course of business,” said the spokeswoman. “To remain disruptive in our storytelling, we continually look at our investments to ensure we’re reaching consumers with the most relevant brand content.”