“Sara has been a catalyst for TBWA\London and we’re immensely proud she’s going to pursue her passion, and ultimately make a broader impact in the industry,” Troy Ruhanen, CEO, TBWA\Worldwide, said in a statement. “The mark of a successful leader is one who builds a strong team that will flourish when that leader steps away.
As well as launching her consultancy, Tate is co-author of a self-development book to be published in 2022 and is completing a master's in organizational change. She told Ad Age that she was moving on because: "I want to support other leaders and organizations in creating talent-centered, high performance cultures. This is a passion that has evolved through all the wonderful business I have been lucky enough to be a part of and I believe that supporting the people at the center of what we do will be a key need for all organizations moving forward."
Tate’s resignation comes the same week that fellow Omnicom shop AMV BBDO hired a new CEO, filling a gap after the departure of Sarah Douglas last month, by appointing Sam Hawkey, CEO of Publicis Groupe’s Saatchi & Saatchi. Hawkey, 34, takes control at AMV BBDO after the agency lost key accounts including Asda and BT—although it’s riding high creatively with multiple awards for its Libresse work #WombPainStories, including two Cannes Grand Prix so far this week.
Saatchi moved swiftly to replace Hawkey by appointing Chris Kay, Asia Pacific CEO of 72andSunny. Kay's resume includes setting up 72andSunny’s Sydney and Singapore offices and running its L.A. office for four years, as well as roles at BMF and Fallon. Kay is also a former head of marketing for Manchester City football club and has written a book about how to work post-pandemic.
The appointments come after a series of changes in senior management at London creative agencies. Last month, Wieden & Kennedy's London managing director departed after 17 years, while Mother's partners and chief creative officers, Ana and Hermeti Balarin, are moving to Wieden & Kennedy Portland, with the agency yet to announcement a replacement.