"Several months ago, we decided to part ways with TD Bank in a joint decision that marks the end of our relationship as their U.S. agency. We’re proud of the work we created together during our five-year partnership. Our ‘Unexpectedly Human’ platform changed the company, from internal communications to advertising to the retail experience. In fact, 32% of all new TD checking accounts were driven by our platform and campaign. It also provided inspiration for innovation, such as curbside banking in the early days of the pandemic. In a category where there is little movement, we moved people. We’re excited to pursue new and creatively rich opportunities in the category where our talent can do the best work of their careers. We thank TD for their partnership and wish them future success."
Media has also changed hands. TD Bank said it made a decision a few months ago "to align media with Publicis Media for [the bank's] North American business, retaining Unison in Canada and newly [adding] Zenith Media, a member of the Publicis Media Agencies in the U.S., and appointing Diamond as TD's North American sponsorship and experiential agency."
TD isn’t the only bank company to make some significant changes recently. Last February, Bank of America consolidated its business with a dedicated Publicis Groupe team that includes creative agency, Leo Burnett. The company also tapped Publicis’ Epsilon to help serve targeted ads to financial customers in a post-cookie world.
Also, last week Bank of America announced in a staff-wide memo that Meredith Verdone, who has been chief marketing officer for the past four years, will retire at the end of the year, and will not be replaced as the role will be eliminated in a restructuring.
This follows a few notable account wins for Ogilvy. In April the agency was named AOR in charge of brand strategy for Enterprise. In March, Ogilvy was named the global lead creative agency for Absolut Vodka and lead creative agency for Pernod Ricard USA’s Olmeca Altos Tequila, Tequila Avión and Del Maguey mezcal brands. In February, lighter brand, Zippo appointed Ogilvy as its creative, PR, and social agency partner.