Agencies

Ugly FCB-Nivea breakup follows 100-year relationship, recent controversies

Nivea ad in West Africa for Natural Fairness Body Lotion promising “visibly fairer skin” that ran in 2017. (Nivea)
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By:
Jack Neff
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LR
By:
Lindsay Rittenhouse
June 27, 2019 10:21 PM

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Answer engine optimization (AEO) FAQ—how brands can prepare for AI search

AI search is upending the way that consumers find information online, and marketers are turning to AEO to ensure they stay relevant.

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Cannes Lions 2025—everything to know about this year’s ad festival
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How to land your next job at Cannes
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How to land your next job at Cannes