VCCP has hired Arts & Letters veteran Jed Grossman to lead creative efforts across its newly merged U.S. operations as the agency’s first U.S. chief creative officer.
The London-based agency network earlier this year merged VCCP New York with its San Francisco-based creative agency, Muhtayzik Hoffer, to create one entity under the VCCP U.S. banner. Grossman will lead the creative vision and output for VCCP U.S., reporting to Darren Bailes, the agency’s global CCO.
The appointment, effective immediately, follows other top leadership hires at the shop. Last August, Brett Edgar joined as CEO of VCCP U.S., while Caroline Grayson came aboard as managing director in New York. In February, Janisse Wong joined as chief financial officer. All three execs came from 72andSunny.