Five months after issuing an RFP for a new creative agency, Visa has made its selections. The payments company announced Thursday that it has tapped both Wieden+Kennedy and Publicis Groupe to handle all of its global work.
Lynne Biggar, chief marketing and communications officer at Visa, wrote about the news in a post on LinkedIn. Wieden will handle creative strategy and major initiatives, she said. Publicis, already handling media duties, will continue such responsibilities as well as support local marketing endeavors.
“Choosing the right partners was a very thoughtful process, now the real work begins,” Biggar said in a statement. The estimated annual global media spend for Visa is $200 million, according to data compiled by Comvergence.