‘Women Come First’ in more ways than one
This Monday is International Women’s Day, and unsurprisingly, we’re starting to see many a brand message paying homage to female achievement. Google, for example, debuted a new spot looking back on landmark “firsts” achieved by women. Female-fronted agency Fancy, founded by Co-Chief Creative Officers Katie Keating and Erica Fite, takes a different approach to the big day for adult retailer client Lion’s Den.
