Agencies

How WPP went from shopping cart maker to world's largest advertising holding company

JP
By:
Judann Pollack
|
BJ
By:
Bradley Johnson
April 15, 2018 09:57 PM

Featured Stories

Measurement
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Definitions and details on everything from impression to conversion, with all the ratings, working and non-working media in between.

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Jack Neff
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Why Perplexity is serving brand promos in its paid AI search platform
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How Coke used an AI agent to target ads to 828,000 fast-food fans
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