Wyndham Hotels names Havas agency of record

Wyndham Hotels & Resorts has hired Havas as its “North American consumer marketing agency of record,” a hefty title that includes creative, media and all social and digital duties. The appointment follows a review. The 9,200-unit hotel chain also works with Citizen from a consumer-facing PR perspective along with other B2B partners, a spokeswoman for Havas said. In the past, Wyndham has worked with agencies including DDB, Stink Films and Tom, Dick & Harry Creative Co. NextGen Marketing Summit Join us for a crash course on Gen Z, DTC marketing and the creator economy Register today Part of the agency’s remit will include maximizing efficiencies across Wyndham’s portfolio of brands, which include LaQuinta, Ramada and Super 8. New work will start this year with a larger brand campaign set to launch in 2025. Marissa Yoss, VP of media and brand marketing at Parsippany, New Jersey-based Wyndham, said in a statement that Havas is “well-positioned” to help the hotelier “break through the clutter.” Indeed, the hotel landscape is more crowded than ever—in the last three decades, the number of hotel brands has ballooned from a few dozen to more than 1,000, according recent findings by Skift citing Smith Travel Research data. Wyndham has been working to differentiate its properties, the majority of which are franchised, from the competition. Earlier this year, it introduced Wyndham Connect to its property owners. The service lets franchisees use digital and AI tools, including mobile check-in and mobile tipping. One tool, described by Wyndham as the “Effortless Upsell,” promotes additional revenue opportunities such as charging guests more for early check-in and late check-out. Sign up for Ad Age newsletters From influencer marketing to agencies, get the latest news and analysis delivered to your inbox Click here ~ ~ ~CLARIFICATION: An earlier version of this article included incorrect information about Wyndham’s agency roster that was provided by an agency.

Wyndham Hotels names Havas agency of record

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