Year in Review

5 of the best TikTok brand activations in 2024

TirTir embraced criticism it faced from TikTok beauty creators and partnered with several of its loudest critics, including Darcei Giles (aka @missdarcei). (TirTir)
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By:
Gillian Follett
December 06, 2024 11:00 AM

Featured Stories

Accounts in Review
Taco Bell adds Quality Meats to its creative roster

Taco Bell also works with Deutsch, Biite, The Community and Edelman.

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By:
Brian Bonilla
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EW
By:
Erika Wheless
Taco Bell adds Quality Meats to its creative roster
Creative Agencies
Rethink makes 18 creative hires across its North American offices
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By:
Tim Nudd
Rethink makes 18 creative hires across its North American offices
Amazon
How Amazon’s AI ad campaign tools are being used by brands to test new ad targeting
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By:
Garett Sloane
How Amazon’s AI ad campaign tools are being used by brands to test new ad targeting
Media
Why Prudential’s head of paid media can’t wait for AI agents to handle measurement
BD
By:
Brandon Doerrer
Why Prudential’s head of paid media can’t wait for AI agents to handle measurement