Retail media growth may be slowing a bit, but it’s still projected by Emarketer to reach nearly a quarter of all U.S. media spending by 2028, up from 14% this year.
November 25, 2024 10:30 AM
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How Tubi is positioning its ad products for buyers leaving traditional TV
Tubi pitches a slate of new ad formats during its NewFronts presentation, plus an app experience to imitate social and an Amazon partnership.
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