Year in Review

10 of the best social media marketing moments of 2024

Kendrick Lamar’s sixth-album “GNX” gave brands such as McDonald’s a reason to post about mustard. (Kendrik Lamar via YouTube; McDonald's via X)
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By:
Garett Sloane
December 16, 2024 10:00 AM

Featured Stories

Accounts in Review
TikTok hires Pereira O’Dell to manage global creative
Accounts in Review

The popular video platform hired Pereira O'Dell after a review that started last year.

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By:
Ewan Larkin
TikTok hires Pereira O’Dell to manage global creative
Tech Power List
Introducing Ad Age’s Tech Power List 2025
Tech Power List
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By:
Garett Sloane
Introducing Ad Age’s Tech Power List 2025
Food & Beverage
How Coca-Cola interns started Sprite + Tea, a new TikTok-friendly variety
Food & Beverage
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By:
Jon Springer
How Coca-Cola interns started Sprite + Tea, a new TikTok-friendly variety
Creative Agencies
Inside JB Smoove’s new comedy-focused creative agency
Creative Agencies
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By:
Ewan Larkin
Inside JB Smoove’s new comedy-focused creative agency