Best Places to Work 2020: Tinuiti
Amid rapid growth, Elite SEM felt its name no longer represented the digital agency. It had acquired social marketing agency OrionCKB in late 2017, followed by the 2018 acquisitions of CRM, email marketing and creative agency Email Aptitude and Amazon-focused e-
commerce agency CPC Strategy. So in May 2019, Elite SEM rebranded as Tinuiti, a name meant to evoke acuity, creativity and connectivity.
The new name might help the New York-based agency stand out to prospective clients, but its culture, perks and employee development and engagement are among the reasons it was chosen first among companies with more than 200 employees in Ad Age Best Places to Work 2020 for the second consecutive year.
Staffers have flexible hours and work-from-home options, with 27 percent of employees primarily working remotely. New parents can receive 16 weeks of fully paid parental leave for primary caregivers and six weeks for secondary caregivers. Tuition reimbursement, matching contributions to retirement plans and profit sharing are standard, and staffers are eligible for commissions or year-end bonuses.
Tinuiti doesn’t merely offer unlimited paid time off—it requires everyone to take at least 12 days per year, and closes early on summer Fridays. Winners of an internal award receive a trip to Nicaragua to volunteer with Tinuiti’s favorite charity, Fabretto.
Diversity efforts include T-Up, a new program to recruit minority high school students for 10-week paid internships that can continue during college.