Fluency boosts female-to-male ratio to 32% with targeted inclusion strategies

Fluency’s culture of “openness without exposure” emphasizes transparency and awareness, with every employee as a shareholder actively shaping the company’s success. The fully virtual organization brings employees together twice a year in Vermont—providing an opportunity to connect with leadership and colleagues from 22 states. The company maintains an office in Burlington, Vermont, and subsidizes access to coworking spaces for employees across the U.S. Ad Age Best Places to Work 2025 50 companies doing a standout job See the full list here The ad tech company’s inclusion efforts aim to address the challenges of working in a traditionally male-dominated industry by focusing on recruiting and retaining women. In 2023, the company increased its female-to-male ratio to 32%, a 12% improvement over 2022. Fluency also prioritizes employee well-being with a variety of programs designed to inspire balance and engagement, including virtual cooking classes taught by professional chefs or nutritionists and twice-weekly meditation sessions. The company in its own words: “People are looking for organizations that have a well-thought-out strategy, provide a sense of purpose, create opportunities to progress personally and professionally, and also allow individuals to contribute to shaping the success of the company. Fluency is a leader in all stated categories, and when you combine them together with our collective desire to succeed and support one another’s growth, you can see how we’ve been able to maintain a critical mass of game changers since day one.” Ad Age Best Places to Work 2025 50 companies doing a standout job See the full list here

Fluency boosts female-to-male ratio to 32% with targeted inclusion strategies

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