Brand Marketing

You guys suck! The dos and don'ts of comparative advertising

Popeyes is providing a masterclass in battle banter. (Popeye's via Twitter)
ES
By:
E.J. Schultz
September 10, 2019 07:00 AM

Featured Stories

CPG
Reimagined Brawny man launches a third ply, and it’s no joke
CPG

The Brawny man is getting a makeover and introducing three-ply paper towels.

JN
By:
Jack Neff
Reimagined Brawny man launches a third ply, and it’s no joke
AI
What AI means for agency and marketing roles—the jobs most at risk and how to adapt
AI
EL
By:
Ewan Larkin
What AI means for agency and marketing roles—the jobs most at risk and how to adapt
Brand Marketing
How Kia targeted competitors’ EV drivers through image recognition-powered charging stations
Brand Marketing
AH
By:
Asa Hiken
How Kia targeted competitors’ EV drivers through image recognition-powered charging stations
Food & Beverage
Why Busch Light is winning the bargain beer game
Food & Beverage
JS
By:
Jon Springer
Why Busch Light is winning the bargain beer game