Droga5 earned the Independent Agency of the Year award for the
third year in a row, while Wieden & Kennedy was second and
4Creative, the in-house creative shop for U.K. Broadcaster Channel
4, took third place.
BBDO took the Network of the Year title,
marking its sixth time to earn the honor. Ogilvy & Mather took second, while McCann
Worldgroup was third.
WPP once again earned the honor of holding company of the year,
its seventh straight win since the Lions introduced the award in
2011. Second place went to Omnicom and third went to Interpublic
Group.
Perhaps in response to Publicis Groupe's announcement this week
that it won't be entering or attending Cannes next year, Omnicom
CEO and President John Wren said in a statement that the Cannes
Lions "are among the most prestigious and competitive awards in our
industry," adding that it's a "a testament to our relentless focus
on innovation, creativity and talent."
MJZ earned its eighth Palme D'Or, which honors the festival's
top production companies. Second place went to Smuggler, followed by The
Mill in third.
The company awards are tallied from all the Lion-winning and
shortlisted work by each entity.
Additionally, the Grand Prix for Good went to "Refugee Nation,"
Ogilvy New York's campaign for Amnesty International that created a
flag and anthem for displaced Olympic athletes who no longer had a
country to call home.
The Saturday night Lions ceremony also saw previously announced
Cannes honorees take the stage to collect their awards. Burger
King's Chief Marketing Officer Axel Schwan and Head of Brand
Marketing Fernando Machado represented for Creative Marketer of the
Year.
