Total campaign ad spending for U.S. Senate, U.S. House, gubernatorial and other races in the midterm elections has surged past $2.4 billion, according to the latest Ad Age Campaign Ad Scorecard analysis.
Campaign Ad Scorecard is part of Ad Age’s Campaign Trail coverage, a project of Ad Age Datacenter, led by Director of Data Management Kevin Brown in partnership with Kantar/CMAG.
An executive summary of—and essential context for—the charts you see below:
• The $2.4 billion midterm campaign ad total above includes TV, radio and tracked digital advertising from Dec. 28, 2021, through Election Day as of July 25, 2022. Our tallies include spending by the candidates’ campaigns and the political action committees supporting them, as well as selected local and state campaigns and issue-oriented campaigns supporting or opposing ballot measures.
• In the previous edition of Campaign Ad Scorecard, we focused on U.S. Senate campaign ad spending. In this week’s edition we’re shining a light on the U.S. House and the wild card of a couple high-profile California ballot initiative campaigns.