Media

Media measurement uncertainty—tracking TV, social and digital

Media companies and agencies are adapting to challenges in tracking campaign reach across platforms.

Media measurement uncertainty—tracking TV, social and digital
Watch the newest commercials from Sonic, Chase, Progressive and more
Watch the newest commercials from Sonic, Chase, Progressive and more
Upfronts and NewFronts—tracking TV and digital ad pitches
Upfronts and NewFronts—tracking TV and digital ad pitches
Tariffs and recession fears—tracking the ad industry’s response to the economy
Tariffs and recession fears—tracking the ad industry’s response to the economy