Brand Marketing

Anniversary marketing—how brands can celebrate milestones without being too nostalgic

Consumers can use 2D barcodes to access information such as ingredients, allergens, nutrition, sustainability information and medication administration. (GS1 US)
DN
By:
Drew Neisser
August 05, 2024 10:00 AM

Featured Stories

TV Upfront
YouTube Brandcast stars MrBeast and other creators
TV Upfront

This year, YouTube’s message was a little different at its Brandcast event.

GS
By:
Garett Sloane
YouTube Brandcast stars MrBeast and other creators
Brand Marketing
Why brand misinformation is on the rise in the AI era—and how marketers should fight it
Brand Marketing
AP
By:
Adrianne Pasquarelli
Why brand misinformation is on the rise in the AI era—and how marketers should fight it
Brand Marketing
What the new China tariff flip-flop means for brands
Brand Marketing
AP
By:
Adrianne Pasquarelli
What the new China tariff flip-flop means for brands
AI
Inside Superside’s pitch deck for building brand AI models
AI
AH
By:
Asa Hiken
Inside Superside’s pitch deck for building brand AI models