Brand Marketing

B2B branding—strategies for aligning internal culture with external identity

(GrafVishenka/Getty Images)
DN
By:
Drew Neisser
January 04, 2024 10:30 AM

Featured Stories

Food & Beverage
McDonald’s feeds fan frenzy for Snack Wraps’ return as Popeyes joins the fray

The Golden Arches is bringing back the beloved menu item after announcing chicken strips.

EW
By:
Erika Wheless
McDonald’s feeds fan frenzy for Snack Wraps’ return as Popeyes joins the fray
AI
Answer engine optimization (AEO) FAQ—how brands can prepare for AI search
AH
By:
Asa Hiken
Answer engine optimization (AEO) FAQ—how brands can prepare for AI search
Influencers & Creators
Creator and influencer trends—what Converse, Pinterest and other brands are doing right now
GF
By:
Gillian Follett
Creator and influencer trends—what Converse, Pinterest and other brands are doing right now
Cannes Lions
Cannes Lions 2025—everything to know about this year’s ad festival
SS
By:
Sabrina Sanchez
Cannes Lions 2025—everything to know about this year’s ad festival