Brand Marketing

How an IBM spinoff preserved culture and brand equity on the fly

(iStock)
DN
By:
Drew Neisser
November 12, 2020 07:26 PM

Featured Stories

TV Upfront
15 next-gen media buyers to know—and their upfront advice for advertisers
TV Upfront

Rising stars of media buying talk what's exciting in media, change needed in the industry and advice for advertisers.

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Parker Herren
15 next-gen media buyers to know—and their upfront advice for advertisers
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The top 5 music campaigns you need to know about right now
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Sabrina Sanchez
The top 5 music campaigns you need to know about right now
Creative Agencies
Why this B2B agency is helping its clients get into the entertainment space
Creative Agencies
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Brian Bonilla
Why this B2B agency is helping its clients get into the entertainment space
Events & Awards
Last call for Leading Women and Rising Stars entries
Events & Awards
Last call for Leading Women and Rising Stars entries