Brand Marketing

How Butterfinger Used a Safety Net for 'Bolder Than Bold' Ad

The Nestle brand announced its return to the Super Bowl with a skydiving stunt that aired on Periscope. (Business Wire)
JN
By:
Jack Neff
February 09, 2016 12:00 PM

Featured Stories

Agencies
WPP’s Mark Read stepping down as CEO

Read will remain in the role until the end of the year as the holding company looks for its next leader.

TN
By:
Tim Nudd
WPP’s Mark Read stepping down as CEO
AI
AI search is upending the PR industry—how brands and agencies need to adapt
BD
By:
Brandon Doerrer
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AH
By:
Asa Hiken
AI search is upending the PR industry—how brands and agencies need to adapt
Agencies
TBWA\Chiat\Day plots its next chapter with slew of executive hires
EL
By:
Ewan Larkin
TBWA\Chiat\Day plots its next chapter with slew of executive hires
Opinion
Why Cannes is actually still relevant in 2025
MF
By:
M.T. Fletcher
Why Cannes is actually still relevant in 2025