Brand Marketing

AB InBev strikes deals to put more sports pros in beer ads, overcoming long-held resistance

(Budweiser)
September 19, 2018 02:00 PM

Anheuser-Busch InBev will put more pro baseball and basketball players in its marketing as result of new deals with the players unions of Major League Baseball and the National Basketball Association. The pacts are a significant development because pro sports leagues have historically been reluctant to allow active players to promote alcohol.

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