It’s not easy being green, but Kermit the Frog might have better luck fronting Adidas Originals’ new campaign for its newly sustainable Stan Smith shoes. The beloved Jim Henson-created character stars alongside Smith himself in a push that includes a 60-second video, released on social channels this week.
“They say every problem has a solution—you might wonder, ‘Am I too small to change this whole world, am I the only one pitching in?’” Kermit asks in the spot. “If we all do our part, we can make the world a better place, a greener place, for the next person to walk in our shoes.”
The spot focuses on plants and flowers, and earth-friendly activities like picking up trash and enjoying picnics and skateboarding outside. It even includes a voice cameo from Star Wars' Yoda advising to "Do or do not--there is no try." Kermit concludes the video with his trademark line, “It’s not easy being green,” before Smith answers, “But nothing great ever is.”