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Brand Marketing

Lego, Coke and other big brands are turning to crowdfunding for R&D

AP
By:
Adrianne Pasquarelli
October 12, 2018 09:00 AM

Featured Stories

2025 Creativity Awards
Introducing the winners of the 2025 Ad Age Creativity Awards
2025 Creativity Awards

Four juries selected the top entries in Work, People, Creative Marketing and Production.

TN
By:
Tim Nudd
Introducing the winners of the 2025 Ad Age Creativity Awards
A-List & Creativity Awards
JB Smoove is getting into the advertising business
A-List & Creativity Awards
EL
By:
Ewan Larkin
JB Smoove is getting into the advertising business
Brand Marketing
EV startup Rivian begins its first big marketing push—behind the campaign
Brand Marketing
ES
By:
E.J. Schultz
EV startup Rivian begins its first big marketing push—behind the campaign
Influencers & Creators
Why B2B brands are going all in on creator marketing—and inside LinkedIn’s new video tool
Influencers & Creators
BD
By:
Brandon Doerrer
Why B2B brands are going all in on creator marketing—and inside LinkedIn’s new video tool

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See More in Brand Marketing

EV startup Rivian begins its first big marketing push—behind the campaign
Toyota, McDonald’s and dozens of other brands are doing Asian American advertising right
Roblox’s CMO on how the platform targets gamers, creators, developers and brands—all at once
Marketing hiring shows signs of slowing—plus, a look at key openings paying more than $200,000
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