Brand Marketing

Brands Actually Waited for School to Finish Before Marketing Back-to-School

Kleenex's back-to-school campaign (Kleenex/Kimberly-Clark Worldwide)
AP
By:
Adrianne Pasquarelli
August 15, 2016 12:00 PM

Featured Stories

Influencers & Creators
Why drugstore products are dominating influencer beauty routines

Beauty creators are showcasing more products found on drugstore shelves

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Gillian Follett
Why drugstore products are dominating influencer beauty routines
AI
How Google’s Veo 3 takes AI video from the silent era to sound for marketers
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Asa Hiken
How Google’s Veo 3 takes AI video from the silent era to sound for marketers
Food & Beverage
The top 5 food and beverage marketing ideas to know about right now
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By:
Jon Springer
The top 5 food and beverage marketing ideas to know about right now
Sports
MLB is investing in a women’s pro softball league—behind the sport’s marketing potential
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By:
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MLB is investing in a women’s pro softball league—behind the sport’s marketing potential