Brand Marketing

Brands Actually Waited for School to Finish Before Marketing Back-to-School

Kleenex's back-to-school campaign (Kleenex/Kimberly-Clark Worldwide)
AP
By:
Adrianne Pasquarelli
August 15, 2016 12:00 PM

Featured Stories

AI
Answer engine optimization (AEO) FAQ—how brands can prepare for AI search

AI search is upending the way that consumers find information online, and marketers are turning to AEO to ensure they stay relevant.

AH
By:
Asa Hiken
Answer engine optimization (AEO) FAQ—how brands can prepare for AI search
Food & Beverage
McDonald’s feeds fan frenzy for Snack Wraps’ return as Popeyes joins the fray
EW
By:
Erika Wheless
McDonald’s feeds fan frenzy for Snack Wraps’ return as Popeyes joins the fray
Influencers & Creators
Creator and influencer trends—what Converse, Pinterest and other brands are doing right now
GF
By:
Gillian Follett
Creator and influencer trends—what Converse, Pinterest and other brands are doing right now
Cannes Lions
Cannes Lions 2025—everything to know about this year’s ad festival
SS
By:
Sabrina Sanchez
Cannes Lions 2025—everything to know about this year’s ad festival