Brand Marketing

Brands Actually Waited for School to Finish Before Marketing Back-to-School

Kleenex's back-to-school campaign (Kleenex/Kimberly-Clark Worldwide)
AP
By:
Adrianne Pasquarelli
August 15, 2016 12:00 PM

Featured Stories

Executive Moves
David Droga to step down as CEO of Accenture Song

The Droga5 founder will remain as vice chair for the broader Accenture company.

BB
By:
Brian Bonilla
David Droga to step down as CEO of Accenture Song
AI
How AI is transforming programmatic ads and giving supply-side platforms an edge
GS
By:
Garett Sloane
How AI is transforming programmatic ads and giving supply-side platforms an edge
AI
This startup wants to rebuild brand websites for AI shopping agents—here’s its pitch deck
AH
By:
Asa Hiken
This startup wants to rebuild brand websites for AI shopping agents—here’s its pitch deck
Brand Marketing
20 brands catching baby boomers’ attention—and how this group is top of mind
EW
By:
Erika Wheless
20 brands catching baby boomers’ attention—and how this group is top of mind