Buffalo Wild Wings was forced to scrap its March Madness-themed campaign when the coronavirus pandemic canceled the annual college basketball tournament, leaving it and other sports-themed marketers without a signature event to market around. Now, with ad shoots on hold as agencies and their clients are working from home, the brand is out with a quickly generated video celebrating people around the world showing off their sporty moves while staying home.
The ‘Sports Live On’ video went live Monday, a few days after two sports fans from The Martin Agency, Art Director Dustin Dodd and Copywriter Graham Unterberger, first tossed around the idea.
“People are taking a pretty scary situation, an isolated situation,” Unterberger said Monday, and “they’re creating new ways to keep their passion for sports alive.”
The 30-second video includes some fun basketball shots and kids showcasing unique ways to practice hockey at home. There is also a clip from Melody Donchet, who has racked up thousands of views of herself juggling a roll of toilet paper with her feet.