Brand Marketing

To Build Truly Global Brands, You've Got to Break the Rules

Be visible: Use local media to build global brands on a grand scale. Consider Times Square in New York, Roppongi in Tokyo and Piccadilly Circus in London (above). They're not as 'local' as you might assume. (Nicolas Asfouri)
BS
By:
Bernd Schmitt
February 11, 2008 05:00 AM

Featured Stories

Datacenter
US ad employment slumped in May for the sixth consecutive month

The U.S. ad business lost jobs in May for the sixth month in a row. The overall economy added 139,000 jobs, showing modest but relatively steady growth despite worries about tariffs, inflation and recession.

BJ
By:
Bradley Johnson
US ad employment slumped in May for the sixth consecutive month
Retail
Why Walmart is trying to change its perception, even as sales climb
JN
By:
Jack Neff
Why Walmart is trying to change its perception, even as sales climb
Cannes Lions
AI becomes a Cannes co-pilot for agencies
BB
By:
Brian Bonilla
AI becomes a Cannes co-pilot for agencies
Agency Brief
Agency Brief: Dentsu X, Horizon Media, The Community and more
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By:
Ewan Larkin
Agency Brief: Dentsu X, Horizon Media, The Community and more