Campbell Soup’s Chunky soup has some new mama’s boys.
Chunky, the official soup sponsor of the NFL—yes, there’s an official soup sponsor of the NFL—is showcasing Dak Prescott and Saquon Barkley in its newest marketing as it tries to keep its momentum going heading into soup’s biggest season.
The “Champions of Chunky” campaign debuts Thursday, the same day as the NFL season opener. It’s a bit of an updated take on the long-running Chunky’s "Mama’s Boy" campaign that now includes other family members.
Chunky has been an NFL sponsor since 1997. Some of its best-known tie-ins were years of Mama's Boy commercials including players and sometimes their real moms. That campaign debuted in 1997 and last appeared in 2014, when Richard Sherman and his mother, Beverly, appeared in ads.
For this season's take, Chunky is banking on the likeability of two stars, Dallas Cowboys quarterback Prescott and New York Giants running back Barkley.
In the first new spot, “Question for Dak,” Prescott’s brothers Tad and Jace pose as reporters at a post-game briefing, complete with hand-written press badges, to pepper him with questions.