Chipotle Mexican Grill's new "For Real" campaign really seems to be paying off.
The burrito chain had a "noticeable" lift in sales after the ads began running in late September, CEO Brian Niccol said on a conference call discussing the company's third quarter results Thursday.
The campaign from Venables Bell & Partners, which highlights Chipotle's food preparation techniques, will run on TV through mid-November. After that, national media will be used "where and when it makes sense" while digital and social efforts will continue, Niccol said on the call.
"We believe we've got the right communication and now we're working through how we use the right communication vehicles at the right time," Niccol said.
The news of the noticeable lift comes after Turner struck a seven-week deal with Chipotle to guarantee commercials that run on its networks would generate a sales lift. That deal was facilitated through Chipotle's agency Mediahub, a division of MullenLowe Group.