Less than two years after joining Citi as chief brand officer, marketing vet Carla Hassan is now taking over all marketing duties at the banking giant. The company announced her promotion to chief marketing officer on Wednesday in an internal memo that describes the merger of branding and marketing into one unit under Hassan’s leadership.
Hassan was already tasked with branding and sponsorships, the memo stated, but she will now also lead the marketing of Citi’s global consumer banking, as well as spearhead sponsorship opportunities.
Citi tweeted the news on Wednesday with a quote from Hassan about what consumers can expect from her marketing leadership at the bank.