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Brand Marketing

What's the CMO's Role in Innovation?

LK
By:
Laurence Knight
July 14, 2008 05:00 AM
16-Orbit-071408.jpg Clean and simple: Orbit is a top brand thanks to consistent messaging.

Featured Stories

2025 Creativity Awards
Introducing the winners of the 2025 Ad Age Creativity Awards
2025 Creativity Awards

Four juries selected the top entries in Work, People, Creative Marketing and Production.

TN
By:
Tim Nudd
Introducing the winners of the 2025 Ad Age Creativity Awards
Possible Conference
Visa’s CMO on AI agents, ad tech and the future of creativity
Possible Conference
JN
By:
Jack Neff
Visa’s CMO on AI agents, ad tech and the future of creativity
Possible Conference
Tariffs at Possible—ad leaders confront disruption in retail, ad tech and upfronts
Possible Conference
GS
By:
Garett Sloane
JN
By:
Jack Neff
GF
By:
Gillian Follett
PH
By:
Parker Herren
Tariffs at Possible—ad leaders confront disruption in retail, ad tech and upfronts
Agencies
This new agency is staffed with more AI agents than people and wants to keep it that way
Agencies
BB
By:
Brian Bonilla
This new agency is staffed with more AI agents than people and wants to keep it that way

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Inside Motorola’s AI-focused Razr launch campaign with Coco Jones
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