It was good while it lasted, but it didn't last long. Diet Coke Frost, touted as the first frozen product in the brand's 31-year history, has been pulled from 7-Eleven stores after just a month.
A "significant" number of stores have have had quality issues related to the freezing consistency of the product, Coca-Cola and 7-Eleven said in a joint statement. There are no health or safety issues with Diet Coke Frost, they said.
"In keeping with both companies' quality standards, 7-Eleven has decided to remove the product," the statement said. It's not clear whether the companies are working to return Diet Coke Frost to market.
Coca-Cola and 7-Eleven had been promoting the product heavily to the media, in addition to in-store signage and sampling efforts.