Working from home and DIY projects are two trends that experts expect to outlast COVID-19. Joann, the fabric and craft store, is tapping into both with its holiday campaign, which stars Phyllis Smith, the often bumbling yet sometimes feisty character on "The Office.' In “Working from Home with Phyllis,” a series of four-minute webisodes, Smith crafts holiday presents while a Phyllis cardboard cutout fills in for her on Zoom work calls.
In one episode, a supervisor who is oblivious to the cutout says, “Phyllis, I think you’re frozen again,” as Smith attempts to crochet a turtleneck sweater for her neighbor’s cat. The three-part series—which has Smith also pursuing wreath-making and baking cookies—includes special guest appearances from craft experts Vincent Green-Hite, Britney Brown-Chamberlain and Charlotte Martin Smith. Its documentary-style is similar to that of the hit sitcom that propelled Smith to stardom.