This week’s marketing winners, losers and newsmakers...
Culture Brands, a small agency that is only four years old, picked up some major momentum this week when Hyundai Motor America tapped it to be its African American agency of record. The Maryland-based shop will get a broad remit with a chance to weigh in on everything from marketing strategies and experiential to consulting on media buys. More here.
This week’s loser is the U.S. consumer. Not only did the economy create far less jobs than anticipated in April, but prices for just about everything are going up. That includes doughnuts. Say it ain’t so. But there is some frosting on top of that otherwise bad news, at least for Ad Age readers: Employment in advertising, public relations and related services rose by 1,900 jobs in April, the third straight month of growth. More on that here, and here.
Looking for some advice on how to bring workers back to your agency office? Check out this story, which was among our most popular posts of the week based on reader engagement.
Duh. Moms get burned out too
Plenty of workers are apparently burned out—at ad agencies, consultancies, and even tech workers and journalists are feeling the pain (at least, according to Business Insider). But moms could be suffering burnout as much if not more than anyone else, after a year that found parents juggling home schooling, child anxiety and working from home. Saucony highlights this in a Mother’s Day spot called “The Marathon That Never Ends.” In the 45-second clip, which was directed by Quinn Katherman and created with Hummingbird Content Studio, different pairs of sneaker-clad feet are shown navigating the pitfalls of motherhood. “Hear that? That’s the sound of you putting one foot in front of the other,” a voiceover says, noting “It’s not always pretty, it’s not always easy.” The spot concludes with “This is the marathon that never ends—this is motherhood.”