Recent months have seen the rollout of retail media networks from the likes of Walgreens, CVS and Best Buy. Now, as Dollar Tree, the discount retailer known for its value deals, introduces its own offering in the space, it seems that retail media networks truly are a dime a dozen these days.
The Chesapeake, Virginia-based company announced today the rollout of its new network, Chesapeake Media Group, which will sell ad placements to CPG brands on the Family Dollar app and website.
The program will give brands access to Family Dollar’s millions of customers, the company said. Richard McNeely, enterprise chief merchandising officer at Dollar Tree, called the network “a one-stop-shop to instantly engage with their customers through an innovative, tailored approach.”