Domino’s has an activity for fans stuck at home during the coronavirus pandemic: record a video featuring the brand, for bragging rights and pizza. Lots of pizza.
The leading pizza chain is introducing its Homemade Film Festival contest. The premise would work during regular times yet seems oddly fitting for the COVID-19-era. Pizza orders have soared during the pandemic, as have at-home creative pursuits.
Domino’s showcased the daughters of one of its agency’s creative directors in its “Made from Home” spot earlier this month that was shot on an iPhone, albeit with some professional help. Now, it wants fans to film and submit their own Domino’s-related home movies of 60 seconds or less. Domino’s will accept videos through Aug. 21 and voting will take place online in September.
Along with the chance to see a clip of one’s handiwork in a TV spot comes plenty of money for ordering more pizza. The grand prize is $1,560 in electronic Domino’s gift cards, the equivalent of a year’s worth of pizza, according to the chain (That’s $30 bucks per week). The second-place filmmaker gets $500 in gift cards and the third-place winner will get $200 in gift cards.