Domino’s cast actor Jordan Fisher in Tom Cruise’s “Risky Business” role to showcase an actual consumer request: the ability to know when a delivery is imminent in order to put on a pair of pants.
Plenty of people in focus groups have told Domino’s that they want to know when their pizza is getting close so that they can make sure that they are prepared to answer the door. That includes those who say they’d like a heads up to make sure their pants are on. Yes, really.
“We heard that from so many consumers,” says Kate Trumbull, VP of advertising and Hispanic marketing at Domino’s.
The leading pizza chain for years has had technology that lets customers track their orders. It recently added GPS and the ability to customize an alert to know when the delivery driver is two, four or six minutes away, says Trumbull.
Now, it is illustrating the new feature in a memorable way. Fisher reprises the scene from the 1983 film “Risky Business,” when Cruise’s character Joel dances to “Old Time Rock & Roll” wearing little more than a pink dress shirt. Domino’s and its agency CP&B did their best to match details from the film, even conducting a search for a house with a similar staircase for the shoot.